The controller responsible for data processing under this Privacy Notice is:

Swiss Premier Sàrl
Rue Beau-Séjour 8D
1003 Lausanne
Switzerland
E-mail: contact@swiss-premier.ch

Swiss Premier Sàrl is responsible for the collection and processing of personal data of users of this website and its digital products.

This Privacy Policy applies to all personal data collected:

• via the website (contact forms, newsletter subscriptions, purchases, downloads)

• via digital products sold and delivered electronically

• via communications with customer support or marketing

It covers users located in Switzerland, the European Union, and worldwide.

We may collect and process the following categories of personal data:

• Identification data: name, email address

• Billing and payment data: information necessary to deliver and invoice digital products

• Technical data: IP address, browser, device, operating system

• Product usage data: downloads, access history of digital content

• Communication data: emails, support messages

• Tracking & cookies: website interaction and analytics (with consent where required)

Payment data are processed via secure third-party providers (e.g., Stripe, PayPal) and are not

stored directly by Swiss Premier unless legally required.

Personal data are processed for the following purposes:

• Delivery and access to digital products

• Account management and customer support

• Billing and legal compliance

• Fraud prevention and website security

• Marketing communications and newsletters (only with explicit consent)

• Marketing and advertising performance tracking via various social media and advertising platforms (including but not limited to LinkedIn, Instagram, YouTube, Pinterest, X, and TikTok, including any other social media platforms we may use from time to time) to evaluate campaign effectiveness and optimize communications, in line with our General Privacy Policy.

• Website analytics and improvement

Processing is based on one or more of the following legal grounds:

• Contractual necessity: to deliver digital products and related services.

• Legal obligations: compliance with accounting, tax, and regulatory requirements.

• Explicit consent: for marketing communications, newsletters, cookies, and similar tracking technologies where required by law.

• Legitimate interests: ensuring security, fraud prevention, website analytics, service improvement, business development, and communication activities.

Where processing is based on legitimate interests, Swiss Premier Sàrl conducts a documented balancing assessment to verify that its legitimate commercial interests are not overridden by the fundamental rights and freedoms of the data subject. Such assessment takes into account thenature of the data processed, the reasonable expectations of the data subject, and the impact of the processing.

Personal data may be transferred to third-party providers located outside Switzerland or the EU:

• Squarespace: hosting and website platform (servers in the USA)

• Payment providers: Stripe, PayPal, etc.

• Email & marketing providers: Mailchimp or equivalent

Appropriate safeguards are in place to protect your data, in compliance with Swiss LPD 2023 and EU GDPR (e.g., standard contractual clauses where required).

In addition to Standard Contractual Clauses, we implement supplementary technical and organisational measures where required, including encryption of data in transit and at rest, restricted access controls, data minimisation practices, and contractual commitments from service providers to challenge disproportionate government access requests.

Personal data are retained only as long as necessary for contractual, legal, and operational purposes.

• Accounting and invoicing records: up to 10 years in accordance with Swiss legal retention obligations.

• Digital product purchase records and access logs: retained for the duration of the customer relationship and up to 3 years thereafter for evidentiary and fraud prevention purposes.

• Customer support communications: retained for up to 3 years after resolution of the request.

• Marketing and analytics data: retained until consent is withdrawn or objection is exercised.

• Technical and security logs: retained for a limited period necessary to ensure system integrity and fraud prevention.

After the relevant retention period expires, data are securely deleted, anonymised, or restricted in accordance with applicable Swiss and EU data protection laws.

Users have the right to:

• Access their personal data

• Rectify inaccurate data

• Request deletion of data

• Restrict processing

• Object to processing

• Withdraw consent for marketing or cookies

Requests can be sent to: contact@swiss-premier.ch

You also have the right to lodge a complaint with a competent supervisory authority in your country of residence, place of work, or place of the alleged infringement.

This website uses cookies and similar tracking technologies intended to:

• Ensure the technical functionality of the website and services

• Analyze website traffic and user behavior

• Improve the user experience

• Measure and optimize marketing and advertising performance

Cookies are organized into the following categories:

• Strictly necessary cookies, which are required for the website to function correctly

• Functional and analytics cookies, which allow us to analyze usage and improve our services (for example, Google Analytics)

• Marketing and advertising cookies, which are used to track user interactions and evaluate advertising performance across various social media and advertising platforms (including but not limited to LinkedIn, Instagram, YouTube, Pinterest, X, and TikTok). Some of these tools may involve the transfer of personal data to countries outside Switzerland or the EEA, including the United States. Appropriate safeguards, as described in Section 8 of our General Privacy Policy, are implemented to protect your data.

• Payment-related cookies from third-party providers, such as Stripe and PayPal, are strictly functional and technical, used to enable secure payment processing and transaction completion. They are not used for tracking or marketing purposes.

Some cookies may be set by third parties independent of our control, including other marketing or analytics technologies such as Google Tag Manager, Google Ads / Conversion Tracking, DoubleClick / Google Marketing Platform, Meta pixels (Facebook/Instagram), Microsoft Advertising, and similar platforms.

A detailed and regularly updated list of cookies, including their providers, purposes, and retention periods, is available in our Cookie Settings. The specific cookies and technologies used may evolve over time. Cookies are retained for varying periods depending on their purpose. Session cookies are deleted automatically when you close your browser, while persistent cookies remain stored for a defined period unless deleted earlier.

Where required by law, your consent is obtained via our cookie settings. You can manage or withdraw your consent at any time via the “Manage Cookies” link on our website or through your browser settings. Residents of Switzerland may contact the competent data protection authority regarding their rights. Residents of the EU may also exercise their rights in accordance with applicable law.

Personal data may be shared with:

• Squarespace: hosting and website services

• Stripe / PayPal: payment processing

• Mailchimp / email marketing providers

• Various social media and advertising platforms (including but not limited to LinkedIn, Instagram, YouTube, Pinterest, X, and TikTok) for marketing and advertising performance tracking and campaign optimization.

• Other service providers necessary for delivering products or services

This Privacy Policy may be updated from time to time. The current version will always be published on the website.

For general information about the processing of personal data on this website and for users’ rights, please also refer to our General Privacy Policy, which provides additional details on data transfers, user rights, and other processing practices.

Continued use of our digital products following an update indicates that you have been informed of the revised Privacy Policy.

We recommend reviewing this Privacy Policy periodically to stay informed about how we protect your personal data.