Swiss Premier Sàrl (also referred to as “we” or “us”) collects and processes personal data relating to you as well as to other individuals (“third parties”). The terms “data” and “personal data” are used interchangeably in this Privacy Notice.

In this Privacy Notice, we explain how we process your data when you use swiss-premier.ch, our blog, our other websites or apps (collectively referred to as the “website”), obtain services or products from us, interact with us in connection with a contract, communicate with us, or otherwise engage with us.

Where appropriate, we will provide just-in-time notices to cover any additional processing activities not described in this Privacy Notice. We may also inform you separately about the processing of your data, for example through consent forms, terms and conditions, additional privacy notices, forms, or other notices.

If you disclose or share personal data with us about other individuals, such as family members, colleagues, or other third parties, we assume that you are authorised to do so and that the information provided is accurate. Please ensure that these individuals have been informed about this Privacy Notice.

For personal data related specifically to our digital products (such as purchases, downloads, and access to electronic content), please see our separate « Privacy Policy (Digital Products) ».

This Privacy Notice is aligned with the EU General Data Protection Regulation (“GDPR”), the Swiss Data Protection Act (“DPA”), and the revised Swiss Data Protection Act (“revDPA”). The applicability of these laws depends on the circumstances of each individual case.

The controller responsible for data processing under this Privacy Notice is:

Swiss Premier Sàrl
Rue Beau-Séjour 8D
1003 Lausanne
Switzerland
E-mail: contact@swiss-premier.ch

Unless otherwise stated in individual cases (for example, in contracts or additional privacy notices), Swiss Premier Sàrl is responsible for the data processing described in this Privacy Notice.

You may contact us at the above address if you have any data protection concerns or wish to exercise your rights under Section 11.

Technical Data:
When you use our website or blog, we collect technical data such as your IP address, device identifiers, browser type, date and time of access, and system logs. Cookies or similar technologies may be used (see Section 12). Technical data does not generally identify you directly but may be combined with other data.

Registration Data:
If you register for newsletters, events, downloads, or other services, we process the data you provide (e.g. name and e-mail address) as well as usage data related to the relevant service.

Communication Data:
If you contact us via contact forms, e-mail, telephone, social media, comments on blog posts, or other communication channels, we process the content of the communication and related metadata (e.g. time, channel, and contact details).

Master Data:
This includes basic personal data such as name, contact details, professional role, company affiliation, consent records, and similar information required for business relationships, marketing, or administrative purposes.

Contract Data:
If you enter into a contractual relationship with us, we process personal data necessary for the initiation, performance, and documentation of the contract.

Behavioural and Preference Data:
We may analyse how you use our website, blog, newsletters, and social media content in order to improve our services, content, and marketing. Further details on tracking and analytics are provided in Section 12.

Other Data:
Depending on the context, we may process additional personal data (e.g. photographs, videos, event participation data, access data, or publicly available information). Such personal data is retained only for as long as necessary for the relevant purpose.

Providing personal data is generally voluntary; however, certain services or contractual relationships may require the provision of specific data.

We process your personal data for the following purposes:

• to communicate with you, including responding to enquiries and enabling you to exercise your rights;

• to operate, secure, and improve our website and blog;

• to perform and administer contracts and business relationships;

• to manage marketing activities, relationships, newsletters, and to provide information about our services;

• to carry out market research, analytics, and content optimisation;

• to operate our social media pages and engage with users;

• to comply with legal obligations and regulatory requirements;

• to manage risk, internal administration, and corporate governance.

Where required by law, we will obtain your consent separately.

We process personal data on the basis of one or more of the following legal grounds:

Consent: where you have given clear consent for specific processing purposes. You may withdraw your consent at any time with effect for the future, without affecting the lawfulness of processing carried out before the withdrawal;

Contract: where processing is necessary to perform a contract with you or to take steps at your request prior to entering into a contract;

Legal obligation: where processing is necessary to comply with a legal requirement;

Legitimate interests: where processing is necessary for the legitimate interests pursued by Swiss Premier Sàrl, including but not limited to:

• Improving and securing our website and services

• Communicating with you and developing our client relationship

• Fraud prevention and risk management

• Marketing and business development

Where processing is based on legitimate interests, we ensure that such interests are not overridden by your fundamental rights and freedoms.

We may use profiling to analyse preferences, usage patterns, or security risks. Such profiling does not produce legal effects or similarly significant effects on individuals without appropriate safeguards and, where required, human intervention.

We do not generally use automated individual decision-making that produces legal effects.

Should this change, we will inform you in accordance with applicable law.

We may share your personal data with the following categories of recipients:

• service providers (such as IT, hosting, analytics, marketing, and communication service providers);

• contractual partners, where this is necessary for the provision of services;

• public authorities or courts, where we are legally required to do so;

• social media and advertising platforms, where you interact with us on those platforms or have consented to relevant tracking.

All recipients are subject to appropriate data protection obligations.

Your personal data may be processed in Switzerland, the European Economic Area (EEA), the United States, or other countries. In cases where data is transferred to countries that do not provide an adequate level of data protection, we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent measures.

In addition to Standard Contractual Clauses, we implement supplementary technical and organisational measures where required, including encryption of data in transit and at rest, restricted access controls, data minimisation practices, and contractual commitments from service providers to challenge disproportionate government access requests.

Where applicable, this includes data transferred via online tracking or analytics services such as Google Analytics or advertising platforms. Where required, we conduct transfer impact assessments to evaluate the level of protection in the recipient country.

These international transfers are strictly limited to the purposes described in this Privacy Notice. Your rights under the GDPR and Swiss law continue to apply, and transfers are carried out in compliance with applicable legal requirements. Where a statutory exception applies, transfers may still occur, but appropriate safeguards remain in place to protect your personal data.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations, or to protect our legitimate interests.

In particular:

• Contractual and transaction data (including invoices and accounting records) are retained for up to 10 years in accordance with Swiss commercial and tax law.

• Customer relationship data and access logs are retained for the duration of the contractual relationship and up to 3 years thereafter for evidentiary and dispute resolution purposes.

• Marketing data and newsletter subscription data are retained until consent is withdrawn or the data subject objects to processing.

• Technical logs and security-related data are generally retained for a limited period (usually between 6 and 24 months) unless required for security investigations or legal claims.

• Analytics data are retained in aggregated or pseudonymised form where possible and deleted when no longer necessary.

After expiration of the applicable retention period, personal data are securely deleted, anonymised, or archived in restricted systems in accordance with applicable data protection laws.

We implement appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, or misuse.

Depending on applicable law, you have the right to:

• access your personal data;

• request rectification of inaccurate personal data;

• request the erasure of your personal data;

• request data portability;

• withdraw your consent at any time;

• object at any time to processing based on legitimate interests, without affecting the

  lawfulness of processing carried out before your objection;

• request human intervention in relation to automated decision-making.

You can exercise your rights by contacting us at contact@swiss-premier.ch. We may require proof of identity in order to prevent misuse of your data.

You also have the right to lodge a complaint with a competent supervisory authority in your country of residence, place of work, or place of the alleged infringement.

We use cookies and similar technologies for tracking and analytics to operate and improve our website and blog, as well as to carry out marketing activities.

Cookies are categorized as follows:

• Strictly necessary cookies, which are essential for the proper functionality of the website.

• Functional and analytics or tracking cookies, which help us carry out analytics and tracking activities, analyze website usage, and improve our services, for example through tools such as Google Analytics.

• Marketing and advertising cookies, which are used to track user interactions and evaluate advertising performance across various social media and advertising platforms (including but not limited to LinkedIn, Google, Meta/Instagram, and Pinterest). Some of these tools may involve the transfer of personal data to countries outside Switzerland or the EEA, including the United States. Appropriate safeguards, as described in Section 8 of our General Privacy Policy, are implemented to protect your personal data.

• Payment-related cookies from third-party providers such as Stripe and PayPal, which are strictly functional and technical in nature and are used to enable secure payment processing, transaction completion, or service placements, including personnel placement payments. These cookies are not used for tracking, analytics, or marketing purposes.

Some cookies may be set by third parties independent of our control, including other marketing or analytics technologies such as Google Tag Manager, Google Ads / Conversion Tracking, DoubleClick / Google Marketing Platform, Meta pixels (Facebook/Instagram), Microsoft Advertising, and similar platforms.

A detailed and regularly updated list of cookies, including their providers, purposes, and retention periods, is available in our Cookie Settings. The specific cookies and technologies used may evolve over time.

Cookies are stored for varying periods depending on their purpose. Session cookies are deleted automatically when you close your browser, while persistent cookies remain stored for a defined period unless deleted earlier.

Where required by law, your consent is obtained via our cookie settings. You can manage or withdraw your consent at any time via the “Manage Cookies” link on our website or through your browser settings.

For tracking and cookies related to our digital products, please see our « Privacy Policy (Digital Products) ».

We operate profiles and pages on the following social media platforms:

• LinkedIn

• Instagram

• YouTube

• Pinterest

• X (formerly Twitter)

• TikTok

When you interact with us on these platforms (for example by liking, commenting, sending messages, or subscribing), we receive personal data from you and from the relevant platform. The platform operators also process personal data independently for their own purposes, such as analytics and advertising.

In certain cases, we may act as joint controller with the platform provider for analytics purposes (e.g., page insights).

We process this data for the purposes of communication, marketing, content distribution, and market research. Content that you publish may be publicly visible and may be reused as part of our marketing activities.

For tracking or analytics related to our digital products, please see our « Privacy Policy (Digital Products) ».

For further information on platform-specific data processing, please consult the privacy policies of the respective platform providers.

Last Updated: 1 March 2026

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services.

Significant changes that may affect your rights or how we process your personal data will be communicated via our website, email, or newsletter when appropriate.

Continued use of our website, services, or products following an update indicates that you have been informed of the revised Privacy Policy.

We recommend reviewing this Privacy Policy periodically to stay informed about how we protect your personal data.