Swiss Premier Sàrl (also referred to as “we” or “us”) collects and processes personal data relating to you as well as to other individuals (“third parties”). The terms “data” and “personal data” are used interchangeably in this Privacy Notice.

In this Privacy Notice, we explain how we process your data when you use swiss-premier.ch, our blog, our other websites or apps (collectively referred to as the “website”), obtain services or products from us, interact with us in connection with a contract, communicate with us, or otherwise engage with us. Where appropriate, we will provide just-in-time notices to cover any additional processing activities not described in this Privacy Notice. We may also inform you separately about the processing of your data, for example through consent forms, terms and conditions, additional privacy notices, forms, or other notices.

If you disclose or share personal data with us about other individuals, such as family members, colleagues, or other third parties, we assume that you are authorised to do so and that the information provided is accurate. Please ensure that these individuals have been informed about this Privacy Notice.

This Privacy Notice is aligned with the EU General Data Protection Regulation (“GDPR”), the Swiss Data Protection Act (“DPA”), and the revised Swiss Data Protection Act (“revDPA”). The applicability of these laws depends on the circumstances of each individual case.

The controller responsible for data processing under this Privacy Notice is:

Swiss Premier Sàrl
Rue Beau-Séjour 8D
1003 Lausanne
Switzerland
E-mail: contact@swiss-premier.ch

Unless otherwise stated in individual cases (for example, in contracts or additional privacy notices), Swiss Premier Sàrl is responsible for the data processing described in this Privacy Notice.

You may contact us at the above address if you have any data protection concerns or wish to exercise your rights under Section 11.

Technical Data:
When you use our website or blog, we collect technical data such as your IP address, device identifiers, browser type, date and time of access, and system logs. Cookies or similar technologies may be used (see Section 12). Technical data does not generally identify you directly but may be combined with other data.

Registration Data:
If you register for newsletters, events, downloads, or other services, we process the data you provide (e.g. name and e-mail address) as well as usage data related to the relevant service.

Communication Data:
If you contact us via contact forms, e-mail, telephone, social media, comments on blog posts, or other communication channels, we process the content of the communication and related metadata (e.g. time, channel, and contact details).

Master Data:
This includes basic personal data such as name, contact details, professional role, company affiliation, consent records, and similar information required for business relationships, marketing, or administrative purposes.

Contract Data:
If you enter into a contractual relationship with us, we process personal data necessary for the initiation, performance, and documentation of the contract.

Behavioural and Preference Data:
We may analyse how you use our website, blog, newsletters, and social media content in order to improve our services, content, and marketing. Further details on tracking and analytics are provided in Section 12.

Other Data:
Depending on the context, we may process additional personal data (e.g. photographs, videos, event participation data, access data, or publicly available information). Such data is retained only for as long as necessary for the relevant purpose.

Providing personal data is generally voluntary; however, certain services or contractual relationships may require the provision of specific data.

We process your personal data for the following purposes:

• to communicate with you, including responding to enquiries and enabling you to exercise your rights;

• to operate, secure, and improve our website and blog;

• to perform and administer contracts and business relationships;

• to manage marketing activities, relationships, newsletters, and to provide information about our services;

• to carry out market research, analytics, and content optimisation;

• to operate our social media pages and engage with users;

• to comply with legal obligations and regulatory requirements;

• to manage risk, internal administration, and corporate governance.

Where required by law, we will obtain your consent separately.

We process personal data on the basis of one or more of the following legal grounds:

• your consent, which may be withdrawn at any time with effect for the future;

• the performance of a contract or the taking of steps at your request prior to entering into a contract;

• compliance with a legal obligation;

• the legitimate interests of Swiss Premier Sàrl (for example, communication, security, marketing, and business development).

The withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

We may use profiling to analyse preferences, usage patterns, or security risks. Such profiling does not produce legal effects or similarly significant effects on individuals without appropriate safeguards and, where required, human intervention.

We do not generally use automated individual decision-making that produces legal effects. Should this change, we will inform you in accordance with applicable law.

We may share your personal data with the following categories of recipients:

• service providers (such as IT, hosting, analytics, marketing, and communication service providers);

• contractual partners, where this is necessary for the provision of services;

• public authorities or courts, where we are legally required to do so;

• social media and advertising platforms, where you interact with us on those platforms or have consented to relevant tracking.

All recipients are subject to appropriate data protection obligations.

Personal data may be processed in Switzerland, the EEA, the United States, or other countries. Where personal data is transferred to countries that do not provide an adequate level of data protection, appropriate safeguards (such as standard contractual clauses) are implemented, unless a statutory exception applies.

We retain personal data only for as long as necessary to fulfil the stated purposes, to comply with legal retention obligations, or to protect our legitimate interests. Personal data is deleted or anonymised once it is no longer required.

We implement appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, or misuse.

Depending on applicable law, you have the right to:

• access your personal data;

• request the rectification of inaccurate personal data;

• request the erasure of personal data;

• request data portability;

• withdraw your consent at any time;

• object to certain processing activities;

• request human intervention in relation to automated decision-making.

Requests may be submitted to contact@swiss-premier.ch. We may require proof of identity in order to prevent misuse.

You also have the right to lodge a complaint with the competent data protection authority.

Yes. We use cookies and similar technologies to operate, analyse, and improve our website and blog, as well as to carry out marketing activities.

We distinguish between the following categories of cookies:

• strictly necessary cookies, which are essential for the functionality of the website;

• functional and analytics cookies (for example, Google Analytics);

• marketing and advertising cookies (for example, LinkedIn, Google, Meta/Instagram, and Pinterest).

Where required by law, your consent is obtained via our cookie settings. You can manage your preferences at any time through your browser settings or via our website.

We operate profiles and pages on the following social media platforms:

• LinkedIn

• Instagram

• YouTube

• Pinterest

• X (formerly Twitter)

• TikTok

When you interact with us on these platforms (for example by liking, commenting, sending messages, or subscribing), we receive personal data from you and from the relevant platform. The platform operators also process personal data independently for their own purposes, such as analytics and advertising.

We process this data for the purposes of communication, marketing, content distribution, and market research. Content that you publish may be publicly visible and may be reused as part of our marketing activities.

For further information on platform-specific data processing, please consult the privacy policies of the respective platform providers.